2019 LWOW Live Webinars
WEDNESDAYS @ 22:00 UTC | CLICK HERE TO ENTER WEBINAR ROOM | CLICK HERE FOR A UTC TIME CONVERTER | CLICK HERE to view recordings
30 January 2019 You Think You Know, But You Have No Idea: The art of problem refinement
Thought Leaders: Michele DeStefano and Erika PaganoWebinar goals:
● Understand and identify the difference between symptoms and problems
● Learn approaches for unpacking different aspects of a problem/challenge
● Explore how the refined problem impacts the final product and pitches20 February 2019 Tell Me A Tale, Sell Me a Story: Constructing, scripting, and relaying the consumer story
Thought Leaders: Michele DeStefano and Erika PaganoWebinar goals:
● Understand the importance and role of the consumer/target audience in designing,
testing, and communicating an effective solution/product
● Explore different tools and techniques to structure and develop the consumer story
for different mediums and markets
● Review real-life consumer stories to understand what works when (and why)6 March 2019 Strategies For Success: The mechanics and meaning of a business plan
Thought Leaders: Leah Cooper and Vasco Bilbao-BastidaWebinar Goals:
● Identify key components of a business plan and their function
● Understand how investors evaluate the structure and strength of a business plan (and
the people behind it)
● Explore successes and failures of past real-world business plans13 March 2019 If You Build It, Will They Come? A workshop on the what, how, and why of
prototyping
Thought Leaders: Michele DeStefano and Erika PaganoWebinar goals:
● Explore the fundamentals, goals, and methodology of prototyping
● Provide a guided strategy for embarking on the prototyping process
● Understand how to measure prototyping success and assess learnings from each
stage20 March 2019 Why Do We Matter, Who Do We Stand For, and Who Is the Enemy? Key
concepts for success in branding and marketing
Thought Leaders: Phyllis Dealy and Anita RitchieWebinar goals:
● Explore the relationship between marketing and branding
● Provide tips and advice on how to develop a brand identity for a new product or
service that matches the refined problem and target audience
● Describe how to align learnings from prototyping, refined problem, and target
audience exploration with a successful branding and marketing strategy27 March 2019 Making The Most of LWOW: A series of 5-minute community contributions
focused on leveraging LWOW-honed skills and learnings for successThought Leaders: TBD
Webinar goals:
● Listen to selected LWOW community members speak on a host of topics related to
making the most of the LWOW experience
● Understand what tangible takeaways and positive outcomes past participants have
used to their advantage
● Explore, through real-life examples, how LWOW transforms leadership, collaboration,
project management, and more