2019 LWOW Live Webinars

WEDNESDAYS @ 22:00 UTC | CLICK HERE TO ENTER WEBINAR ROOM (tinyurl.com/lwowliveroom) | CLICK HERE FOR A UTC TIME CONVERTER | CLICK HERE to view recordings

1. 30 January 2019 You Think You Know, But You Have No Idea: The art of problem refinement
   Thought Leaders: Michele DeStefano and Erika Pagano

   Webinar goals:
   ● Understand and identify the difference between symptoms and problems
   ● Learn approaches for unpacking different aspects of a problem/challenge
   ● Explore how the refined problem impacts the final product and pitches

2. 20 February 2019 Tell Me A Tale, Sell Me a Story: Constructing, scripting, and relaying the consumer story
   Thought Leaders: Michele DeStefano and Erika Pagano

   Webinar goals:
   ● Understand the importance and role of the consumer/target audience in designing,
   testing, and communicating an effective solution/product
   ● Explore different tools and techniques to structure and develop the consumer story
   for different mediums and markets
   ● Review real-life consumer stories to understand what works when (and why)

3. 6 March 2019 Strategies For Success: The mechanics and meaning of a business plan
   Thought Leaders: Leah Cooper and Vasco Bilbao-Bastida

   Webinar Goals:
   ● Identify key components of a business plan and their function
   ● Understand how investors evaluate the structure and strength of a business plan (and
   the people behind it)
   ● Explore successes and failures of past real-world business plans

4. 13 March 2019 If You Build It, Will They Come? A workshop on the what, how, and why of
   prototyping
   Thought Leaders: Michele DeStefano and Erika Pagano

   Webinar goals:
   ● Explore the fundamentals, goals, and methodology of prototyping
   ● Provide a guided strategy for embarking on the prototyping process
   ● Understand how to measure prototyping success and assess learnings from each
   stage

5. 20 March 2019 Why Do We Matter, Who Do We Stand For, and Who Is the Enemy? Key
   concepts for success in branding and marketing
   Thought Leaders: Phyllis Dealy and Anita Ritchie

   Webinar goals:
   ● Explore the relationship between marketing and branding
   ● Provide tips and advice on how to develop a brand identity for a new product or
   service that matches the refined problem and target audience
   ● Describe how to align learnings from prototyping, refined problem, and target
   audience exploration with a successful branding and marketing strategy

6. 27 March 2019 Making The Most of LWOW: A series of 5-minute community contributions
   focused on leveraging LWOW-honed skills and learnings for success

   Thought Leaders: TBD
   Webinar goals:
   ● Listen to selected LWOW community members speak on a host of topics related to
   making the most of the LWOW experience
   ● Understand what tangible takeaways and positive outcomes past participants have
   used to their advantage
   ● Explore, through real-life examples, how LWOW transforms leadership, collaboration,
   project management, and more